The Road to Business Success

1 – Apply the magic ingredient today

1 – Apply the magic ingredient today

The Road to Business Success I’m going to ask you a question. It’s adapted from one I was once asked by entrepreneur guru, Rich Schefren –‘Which of these attributes most helps you become one of the ‘Elite’ in your business sector? That means the one who’s so...

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2 – Six Steps to Great Leadership

2 – Six Steps to Great Leadership

The Road to Business Success Many years ago, when I was appointed to run a series of US business operations in Europe, I faced the problem of becoming a good leader. And after a few false starts, I gradually learned the best way of doing it. The hard way. Through...

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4 – Zap your ‘Active Negatives’

4 – Zap your ‘Active Negatives’

The Road to Business Success In my previous blog (The Road to Business Success 3), I highlighted a small sub-group in any group facing change that I called the ‘Active Negatives’.They account for maybe 5 to 10% of the total group. They see the change program as a...

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5 – Get Square Pegs into Your Square Holes

5 – Get Square Pegs into Your Square Holes

The Road to Business Success That great document,The US Declaration of Independence,states,‘We hold these truths to be self-evident, that all men are created equal …..’That may be true in a constitutional sense. However, it self-evidently is not true in terms of...

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7 – Win Big by Satisfying Your Customer’s Customer

7 – Win Big by Satisfying Your Customer’s Customer

The Road to Business Success Most companies include their customers’ requirements in their marketing strategy. And that’s okay as far as it goes. However, ‘Elite’ companies use a trick that makes their marketing strategies much more effective. They take into account...

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8 – Mind the Grind Amid the Glamour

8 – Mind the Grind Amid the Glamour

The Road to Business Success To grow your business, you need to continually innovate with new ideas for your products, people and processes.Naturally, many of your people want to participate in the ‘glamour’ of these new innovative ideas. But therein lies a potential...

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9 – Go for a ‘Game Changer’

9 – Go for a ‘Game Changer’

The Road to Business Success - 9 Here’s a technique I’ve used with clients to help them thrash their competitors. It becomes even more relevant when you face financial stress. Work out the average cost of one unit of product (or of service) across the range of your...

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